GROWTH BUILD™ — OPERATE

Build the System Behind Your Business Development.

Growth Build™ combines the government-ready digital presence of Foundation with standardized CRM, lead capture, pipeline, workflow, and target-market infrastructure designed to help your business operate more systematically.

Foundation Included GovCon BD CRM 60-Day Technical Support
GROWTH BUILD™
OPERATE
GovCon Business Development Infrastructure
$9,997
  • Everything in Foundation
  • Standardized GovCon BD CRM
  • 1 primary lead-capture form
  • 1 standardized business-development pipeline
  • Up to 3 standardized workflows
  • Target Market Profile
  • 30/60/90-Day BD Action Plan
  • 60-day post-launch technical support
FROM PRESENCE TO OPERATIONS

A Website Helps You Present. Growth Helps You Operate.

Once the business has a credible government-market presence, the next challenge is often operational: organizing contacts, capturing inquiries, tracking business-development activity, and following up consistently.

Growth does not attempt to turn GHL into a full GovCon capture platform. It provides the standardized business-development infrastructure appropriate to this stage while preserving more advanced capture and intelligence functionality for Authority and GovExo.
01

Organize Contacts

Structure business-development contacts, organizations, agencies, and prospects inside a defined CRM environment.

02

Capture Inquiries

Route website inquiries into CRM so information is captured instead of remaining scattered across inboxes and disconnected forms.

03

Track Activity

Use a standardized business-development pipeline to organize prospects, relationships, and early opportunity activity.

04

Follow Up

Add bounded workflow automation so defined communications, notifications, and follow-up actions do not depend entirely on memory.

GROWTH SCOPE

Exactly What Growth Adds.

Growth includes the full Foundation implementation and adds a defined operating layer built around business-development organization, capture, follow-up, and target-market focus.

01 — FOUNDATION

Government-Ready Presence

  • Up to 5-page government-ready website
  • Procurement-oriented messaging
  • NAICS + PSC alignment
  • Capability positioning
  • Website QA and launch
02 — CRM

Business Development CRM

  • 1 standardized BD pipeline
  • Core GovCon custom fields
  • Contact/company organization
  • Prospect/opportunity tracking
  • Lead-source tracking
  • Agency/contact categorization
03 — AUTOMATION

Lead & Follow-Up Infrastructure

  • 1 primary lead-capture form
  • Website-to-CRM connection
  • Automatic record creation/update
  • Pipeline entry
  • Internal notifications
  • Up to 3 standardized workflows
04 — MARKET

Directional Market Focus

  • Target Market Profile
  • Expanded NAICS/PSC alignment
  • Initial target-agency recommendations
  • Basic buying indicators
  • Recommended BD focus
  • 30/60/90-Day BD Action Plan
GHL-BASED OPERATING INFRASTRUCTURE

A Defined System. Not Unlimited Custom CRM Development.

Growth is implemented using standardized GHL CRM, pipeline, form, workflow, field, and notification configurations wherever appropriate.

The goal is repeatable business-development infrastructure—not an open-ended software-development engagement.

More advanced opportunity lifecycle, capture, qualification, and procurement-intelligence functionality is intentionally reserved for Authority and, where appropriate, GovExo.

STANDARDIZED GROWTH SYSTEM
Business Development Pipeline Defined stages for organizing prospects, relationships, and business-development activity.
GovCon Custom Fields Core fields configured to support the standardized Growth operating process.
Lead Capture One primary website inquiry form connected to CRM, pipeline routing, and notifications.
Workflow Automation Up to three standardized workflows for defined inquiry, follow-up, and internal routing functions.
QA & Handoff Configuration testing, implementation documentation, and standardized user handoff.
LOW-TOUCH IMPLEMENTATION

Build the Presence. Then Configure the Operating Layer.

Growth follows the same structured, asynchronous production model as Foundation, with additional CRM and automation implementation.

01

Intake

Submit company, procurement, website, CRM-user, lead-source, and workflow information digitally.

02

Foundation

Complete the government-ready website and foundational procurement positioning.

03

Configure

Build the approved pipeline, custom fields, form, workflows, notifications, and CRM routing.

04

Test

QA website behavior, form mapping, CRM records, workflow triggers, pipeline routing, and notifications.

05

Handoff

Launch, provide implementation documentation and standardized user training, then begin the 60-day support window.

CLEAR SERVICE BOUNDARIES

Growth Builds Operations. Not Unlimited Customization.

Growth provides a defined standardized operating system. Additional pipelines, workflows, complex integrations, deep procurement intelligence, capture management, and consulting remain outside the base Growth scope.

This boundary protects both the client and the production process by keeping the implementation clear, repeatable, and supportable.

Not Included in Growth

These items require Authority, GovExo, a separate add-on, or a separately scoped service.

  • Full Procurement Intelligence Review
  • Unlimited agency or market research
  • Dedicated capture-management system
  • Advanced opportunity qualification infrastructure
  • Unlimited pipelines
  • Unlimited workflows
  • Unlimited forms
  • Unlimited CRM customization
  • Proposal writing
  • Ongoing opportunity searching
  • Personal GovCon consulting
  • Unlimited founder access
  • GovExo subscription
  • Guaranteed government contract awards
KNOW WHEN TO PROGRESS

Growth Helps You Operate. Authority Helps You Compete.

The next progression is not simply more CRM functionality. Authority introduces defined procurement intelligence, opportunity qualification, and capture infrastructure.

GROWTH BUILD™ — OPERATE

Choose Growth If...

You need a government-ready presence plus standardized CRM, lead-capture, pipeline, workflow, and target-market infrastructure.

STAY WITH GROWTH
GROWTH BUILD™

Ready to Build the Operating Infrastructure?

Growth combines the Foundation website and procurement positioning with a standardized GHL business-development CRM, lead-capture infrastructure, workflows, market focus, and a 30/60/90-Day action framework.

$9,997
GROWTH FAQ

Does Growth include the Foundation website?

Yes. Growth includes the full standardized Foundation scope, with up to five website pages before any optional website expansion.

Which CRM platform is used?

The standardized Growth implementation is designed around GHL functionality and approved DFY configurations.

Can I request unlimited workflows?

No. Growth includes up to three standardized workflows. Additional automation requires separate scope or a higher-level implementation.

Is this a full capture-management system?

No. Growth focuses on business-development operations. Dedicated capture and qualification infrastructure begins at Authority.

Is personal GovCon consulting included?

No. Personal advisory services are separately scoped and purchased.

How much technical support is included?

Growth includes 60 days of post-launch technical support directly related to the delivered implementation.

Government-Ready Business System

Productized Done-For-You implementation for government-ready digital presence, business-development infrastructure, procurement positioning, intelligence, and capture systems.

Service Boundaries
Defined Implementation.

DFY packages include defined production, implementation, documentation, QA, revisions, and technical support according to the purchased scope.

Personal GovCon consulting, unlimited revisions, unlimited research, and unlimited founder access are not included.

REVIEW COMMON QUESTIONS →
Done-For-You services provide defined implementation, infrastructure, positioning, systems, research, and technical support according to the purchased scope. Government contract awards, procurement decisions, revenue, and business outcomes are not guaranteed and depend on factors outside the control of GovCon Exceller Academy™. Demonstration websites and sample materials are provided to illustrate service structure and design possibilities and do not represent guaranteed client outcomes.